Abstract:
The evolution of society and job market require a review of educational models, particularly in Business schools which must train agile economic actors. Design Thinking is a particularly interesting tool, based on learning through experience and “doing it”. In this contribution, we draw lessons from a 15-hour module entitled “Design Thinking and value creation”, given from 2018 to 2021 to Master’s level Marketing students from a major French business school. We argue that Design Thinking can help learners to be both rigorous and creative, putting their individual qualities at the service of a collective, demonstrating both intellectual and manual skills.
Keywords: Learners, Business school, Creativity, Design Thinking, Teaching, Pedagogy
