Abstract:
The COVID-19 pandemic has profoundly impacted businesses worldwide, disrupting operations and accelerating digital transformation. Family businesses, representing a significant share of the global economy, faced unique challenges due to their governance structures and strategic orientations. This study examines how family ownership and management influenced the adoption of online sales channels during the pandemic, focusing on the moderating role of lockdowns and business closures. Using data from 184 family firms in France, the findings reveal a dual dynamic: while family ownership positively influenced online sales adoption, family management had a negative effect. Notably, forced business closures strengthened the positive impact of ownership but exacerbated the adverse effects of management. Employing the socioemotional wealth framework, this research highlights how family firms’ distinct values and risk aversion shape their strategic responses during crises. The study contributes to literature on digital transformation, resilience, and family business dynamics, offering insights into their adaptability during global disruptions.
Keywords: Family business, COVID 19, online sales
