Abstract:

This study explores whether the family status of the firm moderates the relationship between green innovation and financial performance, using the concept of familiness. Based on a sample of 251 Walloon firms, the results show that green innovation is positively linked to financial performance. However, the family status of the firm does not significantly influence this relationship. The findings suggest that family firms are not systematically different from nonfamily firms in capitalizing on the financial benefits of green innovation.

Keywords: green innovation, resources, performance, family firm, familiness